Objective: Prepare Queensland’s creative sector for the future by investing in skills, innovation and opportunities that support long-term careers and a growing creative economy.
Queensland is well positioned to leverage the depth of its creative talent to drive jobs, tourism, innovation and boost the growth of the state’s creative economy.
Prioritising actions to grow the creative workforce will increase its scale, enhance creative output and attract more talent to the sector. A focus on creative entrepreneurship and commercial opportunities will secure sustainable creative careers and businesses and the long-term viability of the arts and creative sector.
This priority also recognises the impact of technology and new ways of working, with the sector increasingly operating in a global marketplace.
The reputation of Queensland’s creatives is well established. However, increased collaborations across various art forms, enabled by technological advancements, can lead to innovative projects and greater audience engagement.
Changing environmental, business, technology and cultural engagement patterns are presenting new challenges and opportunities. This requires creative businesses to adapt and respond with partnership and product innovation, entrepreneurship and resilience.
As a global hub for screen production, Queensland can integrate music and fashion into this ecosystem, creating a more interconnected and robust creative economy. Collaboration can also drive sector growth through data sharing to understand audiences and market trends and drive stronger arts businesses.
Fostering creative entrepreneurship with resources, mentorship and funding can lead to the development of successful businesses that contribute to Queensland’s economy.
Actions: 2025-2026
4.1 Commence development of an arts education plan and a creative careers roadmap with other government departments and the tertiary sector.
4.2 Strengthen pathways to champion skills development in partnership with government and industry to grow the scale of the sector and address skill gaps in Queensland’s creative workforce.
4.3 Partner with industry and government to grow commercial opportunities for creative businesses through market and export development and production attraction including screen incentives.
4.4 Establish a screen industry advisory committee to provide strategy advice to the Screen Queensland Board on growing the state’s screen industry.
4.5 Broker partnerships with philanthropic bodies, organisations and individuals that grow opportunities and new revenue streams for creative businesses.
4.6 Explore the feasibility of collective purchasing models for creative businesses including insurance, licensing, ticketing, governance and marketing.
4.7 Develop an arts audience strategy in partnership with QPAC/QTIX to enhance sector market insights and audience development strategies.
4.8 Support the state’s artists and creatives to leverage emerging technologies and grow creative entrepreneurship to grow the sector’s scale and impact.