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Phase 2 Key National findings: Audience Outlook Monitor in Australia

The COVID-19 Audience Outlook Monitor Australia Snapshot Report: July 2020 outlines key findings from Phase 2 of the Audience Outlook Monitor in Australia (July 2020).

The Audience Outlook Monitor research explores how audiences feel about attending events in the future, following the impact of COVID-19 pandemic. It will provide artists and cultural organisations with a resource to guide decision-making and forward planning. 

 

Key national findings

  • Views about public interaction vary markedly across the country, based on cases of the virus
  • Audiences are increasingly ready to attend cultural events in most locations
  • 1 in 4 past attendees have started returning to museums and cinemas
  • Most people are comfortable to visit museums and outdoor settings
  • Audiences are comfortable attending 250-seat venues in areas with no community transmission
  • Lead times for purchasing tickets are becoming shorter, with most ticketholders buying less than one month out from an event.
  • Clear communication is integral to informing and reminding attendees about safety measures
  • 4 in 10 would prefer a digital program rather than attending in-person right now
  • Audiences remain engaged with creative activities at home, both on- and off-line
  • Slightly more people are paying for experiences, and they are spending more

 

Download the report

Phase 2, Australian Snapshot Audience Outlook Monitor, July 2020 pd (PDF) (9.78 MB) f 

Phase 2, Australian Snapshot Audience Outlook Monitor, July 2020 word (DOCX) (59.8 KB)

 

Use the dashboard to get results for your artform and region

Survey data from over 15,000 respondents from Phase 2 has been uploaded to the dashboard, which now contains insights from over 38,000 Australian participants.

Visit the Australian homepage for the dashboard, where you can watch a tour or download a guide.

 

Future updates

Next stages of the study will in September 2020.


About the research

The Audience Outlook Monitor is an international study tracking how audiences feel about attending arts and culture events in the context of the COVID-19 pandemic.  In Australia, the study is being delivered in Australia by research agencies Patternmakers (Sydney) and WolfBrown (USA) in collaboration with the Australia Council for the Arts, Creative Victoria, Create NSW, Arts Queensland, Arts SA, and the Department of Local Government, Sport and Cultural Industries (Western Australia).

Data was initially collected between 6 and 14 May 2020, forming a baseline against which future changes can be tracked. Phase 2 of data collection occurred from 8 to 12 July 2020.

More information about the methodology and survey is available on the Patternmakers website.


Find out more 

A snapshot of arts attendance in a time of change - Phase 1

Patternmakers