Cultural Tourism Fund FAQs

1. What does Arts Queensland mean by Cultural Tourism?

Cultural Tourism refers to visitors’ engagement with activities that support their discovery, participation and consumption of cultural attractions, products and/or experiences unique to the destination.

It can be the main reason someone travels, or a by-product that enhances or provides additional motivation to travel. Cultural Tourism includes, but is not limited to:

• Performing Arts and Live Music Venues, Galleries, Libraries and Museums
• Festivals and Events
• Heritage Experiences
• Aboriginal and Torres Strait Islander arts and cultural experiences
• Outdoor and Public Art

For this Fund, investment will be focused on supporting Queensland organisations or groups (including councils) who present established arts festivals or events.

2. How does this funding differ from Tourism and Events Queensland funding through Homegrown – Queensland's Destination Events Fund?

Tourism and Events Queensland’s (TEQ) Homegrown program supports festivals and events that drive visitation, contribute to the visitor economy, and showcase Queensland as a must-see destination. Its investment enables the delivery of intrastate and interstate marketing and PR campaigns.

Arts Queensland’s Cultural Tourism Fund investment focusses on the development of new work and/or programming to support festivals and events in accessing new and wider audiences.  The Fund includes a market development stream recognising that strategic and targeted marketing activity can build national and international audience attendance and visitation.

Applicants must demonstrate how the CTF will support activity that is different to activities supported by TEQ Homegrown funding through provision of detailed budgets and project plans.

If you request funding for market development, you will need to show how your market development activities and resources will drive new visitation.

Arts Queensland may consult with Tourism and Events Queensland to ensure no duplication of funding occurs across the two programs.

3. What is an ‘economic impact report’?

In the context of Cultural Tourism, an economic impact report or assessment provides important information on a festival or event, such as:

• unique and total attendances and total attendees
• the direct and indirect economic effects of a festival, event, or activity to a specific region (i.e. the region in which the festival or event is presented, and Queensland)
• the amount spent by local, intrastate (outside of region), interstate and international visitors.

Economic impact reports usually measure the number of visitors travelling to the region for the event and those attending incidentally as part of visits motivated by other factors. The report may also include customer sentiment data, e.g. whether they would recommend the activities (the net promoter score).

4. What does Arts Queensland mean by ‘new markets’?

A new market refers to an expansion into a new geographic area (e.g. responding to the opportunity of new flight route), customer segment (e.g. children and families) or a product/service that could reach new customers and/or diversify festival income.

1. My organisation has upcoming reports due for Arts Queensland grants. Do I need to complete this reporting before I submit my application?

 You must submit all reporting by the contracted due date to be eligible to apply.  If you have overdue reporting or have not provided any additional information requested by Arts Queensland in relation to the reports you have submitted, you will be ineligible to apply.

Applicants who have reporting due by the time you are notified of success will need to complete this before your funding deed is issued and your first payment is made.

If you are the owner or Director of an organisation that has overdue reporting, you may also be ineligible to apply, even if that application was made under a different ABN. Please contact Arts Queensland if you think that may apply to you.

2. Can my organisation apply for CTF if we are already receiving funding through other Arts Queensland funding streams?

You can apply if you have previously received, or are currently receiving, project or core funding from Arts Queensland unless:

• you have already received funding for the same activity through a different fund
• you are an Arts Statutory Body or an Arts Owned Company, State Government agency or educational institution
• your funding agreement specifies you can’t apply to any other Arts Queensland funding programs.
  

3. If we are applying for a festival in Queensland but the organisation is not based in Queensland, can we still apply?

Applicants based outside of Queensland are not eligible to apply.

4. Does my 3 years of attendance data/economic impact reporting need to be sequential?

Your reporting does not need to be sequential however, your attendance and economic data must show you have been able to maintain or grow audiences each year the event was held. Please provide an explanation for any gaps in your festival or event delivery.

1. Our festival focusses on film but also has a strong program of other arts activities as part of our wider offering. Are we eligible to apply?

Festivals that are primarily focused on film, television or games are not eligible to apply, regardless of other programming.

2. What does Arts Queensland mean by ‘nationally or internationally significant artist or company’?

For an artist or company to be considered nationally or internationally significant they should have a strong critical reputation, have good name recognition to people familiar with the art form, or have reasonable recognition by the Australian public or in their home country.

1. What do I need to submit to support my application?

As part of your application you need to include all project costs, income and expenditure. You also need to provide a full festival budget showing how the funded activity sits within this.

2. Can we include the in-kind value of volunteer time and other in-kind costs as part of our budget?

You can include in-kind costs within your budget. The application form includes an in-kind section for these costs, and you should enter the different types and value of in-kind support you receive on different budget lines. Do not put any in-kind into your Expenditure or Income tables.

In the ‘Notes to Budget’ question or in the budget upload section, please provide details on how you have calculated the value of volunteer time.

3. What award or rate should we use to calculate the value of volunteer time?

You should use the most appropriate award or industry standard for your organisation and the role when calculating and valuing volunteer time. For example, the hourly rate for a volunteer taking tickets at an event may be lower than the rate for a volunteer lighting board operator.

You can include this information in your upload to the ‘Notes to Budget’ or ‘Any other information to support income, expense or in-kind estimations’ application sections.

4. The assessment criteria for ‘Sustainable value’ refers to contingency which is also listed as an ineligible cost. Isn’t this a contradiction?

Prudent budgeting would include an amount to cover unexpected new costs or increases in existing costs. You should include this in your budget. However, you cannot request Arts Queensland support towards contingency, so there should not be anything in the Arts Queensland funding contribution column against a contingency line in Expenditure.

1. What does Arts Queensland mean by ‘Additional access funding: funding requested is clearly aligned to the impact of the planned activity, and the targeted artists and/or audiences'?

If you are seeking funding to support:

• artists with disability - you should show how this aligns with your programming strategy and drives attendance for the planned activity
  
• employment of artsworkers with disability for the activity - your case for funding will be more compelling if you have identified the artsworkers you seek to employ
  
• attendance by people with disability at the festival/event/experience - your marketing plan must address how you will communicate with disabled audiences and how attendance by people with disability will be tracked to demonstrate the outcomes of the funding.