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Marketing and Promotion Resources


New! Creating an Event in Queensland (DOCX, 123.88 KB)
A simple guide containing considerations for running an event.

Social Media

101 Social Media
A beginner's guide to social media. 

Digital Engagement Framework
A guide to designing your digital engagement strategy including free templates, workbooks and e-books.

Queensland Government – Using social media to market your business: the basics
A step-by-step guide and additional resources for developing your social media plan.

Social Media House Rules
It is advisable to develop House Rules and encourage your social media community to abide by the terms when participating across your social media channels. Your House Rules should clearly state the purpose of your social channel and identify inappropriate content that will be removed by the administrator. View Arts Queensland's social media House Rules.

Public Relations

101 public relations
Queensland Business Industry Portal - Public Relations

Culture Hive – Staying creative with your marketing and PR (PDF, 284KB)
Ideas on staying creative and relevant with your marketing and PR activities.

Marketing Plans

Arts Access Australia – AAA Advice on Accessible Marketing
Advice on how to make your marketing materials, communications and website more accessible to people with a disability.

Australia Council – What’s my plan? 
A guide to developing arts marketing plans.

DIY Toolkit – Marketing Mix
Develop the best marketing mix for audience engagement using the DIY template and instructional video.

National Arts Marketing Project
Information, tools, and practical ideas to design high-quality, cost-effective marketing programs and strengthen arts organisations.

Queensland Government – Developing a marketing strategy
A step-by-step guide and additional resources for developing your marketing plan.

Audience Development

Arts Acumen - Tips for identifying community need and demand (PDF, 201.96 KB)
Top tips for assisting with identifying demand and developing a community consultation plan.

Australian Bureau of Statistics – Arts and Culture in Australia
An overview of Arts and Culture data in Australia.

Culture Hive – Audience Development Toolkit (PDF, 46KB)
A guide to understanding and developing your audience. 

DIY Creative Placemaking - A Guide to Engaging the Community in Your Project
A guide to defining, developing and monitoring a community consultation process.

DIY Toolkit – Target Group
Develop an understanding of your audience using the DIY audience needs template and instructional video.

Queensland Government - Engaging Queenslanders: an introduction to community engagement
An introductory guide to understanding effective community engagement practices.